A large-format heat press with smart control, but the price is hard to justify

Is the Cricut EasyPress 3 worth buying? Only if you specifically want a 30 cm x 25 cm Cricut heat press with Bluetooth app control and you are happy to pay a premium. At £365.00, it is currently priced far above its average of £254.88 and even above the listed RRP of £179.99, despite being marked as the all-time lowest price in the data provided. That makes it a capable but expensive buy, especially when the same brand’s alternatives sit much lower.

First impressions

The EasyPress 3 is built for makers who want a generous working area without moving up to a full clamshell press. Its 12 in x 10 in (30 cm x 25 cm) platen is large enough for sweatshirts, banners, blankets and more, which immediately makes it more versatile than smaller handheld presses. The promise of Bluetooth connection to the Cricut Heat app also gives it a more guided, modern feel than a basic manual heat press.

What does it do well?

The headline feature is the combination of size and control. The press reaches up to 205°C (400°F), which is enough for the listed materials: iron-on (HTV), Infusible Ink and sublimation products. That temperature ceiling, paired with the advanced heat plate design and ceramic-coated surface, suggests a press aimed at even heat transfer and smoother use across larger projects. For crafters who regularly work on apparel or home décor, the larger format is the most practical part of the package.

The app connection is another useful feature. Bluetooth control through the Cricut Heat app should appeal to users who like guided settings rather than guessing temperature and timing. For people working with multiple material types, that can reduce trial and error and make the workflow feel more controlled.

How does it perform in practice?

Based on the feature set and the 4.6/5 rating from 305 reviews, the EasyPress 3 appears to satisfy most buyers who want a Cricut-branded heat press with smart features. A rating this high suggests the core experience is strong: consistent heating, straightforward operation, and results that meet expectations for HTV, Infusible Ink and sublimation projects. The large plate size should also help with bigger transfers, where smaller presses can be awkward and slow.

That said, the product’s value is tied closely to price. The current £365.00 is 43.2% above the average price of £254.88, and the price history shows 180 data points over roughly 180 weeks. Even with the all-time-low alert, this is still a costly purchase relative to its own history. In practical terms, the EasyPress 3 may perform well, but the numbers do not support an easy value recommendation at this price.

Build quality and usability

The ceramic-coated heat plate is a reassuring detail because it points to a finish designed for heat transfer work rather than general-purpose use. Cricut’s focus on app-guided settings also implies a product built for convenience as much as raw heat. For makers who want a branded, polished tool that fits neatly into a Cricut workflow, that will matter.

The main warning is that this is not a cheap entry point into heat pressing. The current price is dramatically higher than the average and far above the lowest recorded price of £136.02. If you are only occasionally applying vinyl or doing small craft projects, the cost is difficult to defend.

How does it compare with alternatives?

Against the Cricut Explore 3 at £230.00 with a 4.5★ rating, the EasyPress 3 is more expensive and sits in a more specialised heat-press category. The Explore 3 is not a direct heat press competitor, but the price gap is still useful context: the EasyPress 3 costs £135 more than the Explore 3 while delivering a similar rating profile.

Compared with the Cricut Explore 3 Starter Bundle (2024) at £329.99, 4.5★, the EasyPress 3 is still pricier by £35.01. Against the Cricut Maker 3 Starter Bundle at £429.91, 4.5★, it is cheaper, but only by £64.91. That makes the EasyPress 3 sit awkwardly in the range: expensive enough to feel premium, but not so feature-rich that the price is easy to accept.

Is it good value for money?

At £365.00, no, not really. The review score is strong, but the pricing data is the bigger story here. With an average of £254.88 and a low of £136.02, the current price is simply high for a product whose appeal is concentrated in a specific use case. If you need the size, the app control and the Cricut ecosystem, it can still be justified. If not, there are better-value options nearby.

Who should buy it?

Buy it if you regularly press sweatshirts, banners, blankets or larger HTV designs and want the convenience of Bluetooth app control with Cricut’s heat guidance. Skip it if you only do occasional craft transfers or if you are shopping on value alone.

What should buyers watch out for?

The biggest caution is price. The second is expectation: this is a specialised heat press, not a general crafting machine, and its strongest case is for users already committed to iron-on, Infusible Ink or sublimation work. The sales rank of #2601861 also suggests it is not a mass-market bestseller, so buyers should focus on fit rather than popularity.